Meta Tags
Selecting the Right Meta Tags
Meta Tags are the way that search engines locate your website. The user would search the Internet by entering descriptive key words.
A Misconception About Search Engines
Some companies think that as soon as they publish a web page, the search engines will pick it up. Let’s examine this concept. Why would search engines pick up a new site when they already have millions to show?
In the early days of the Internet, some web sites developed the concept of providing information to viewers by linking to other websites, and as databases caught on with the Internet, it became even easier to provide searchable information along with the URLs.
Because more than one web site was developing the same concept at the same time, search engines were competing against each other as to who had the most links and provide the most accurate results to their viewers. During that time, the process of adding a URL to a search engine was free. Today, for some younger search engines that need competitive databases, it still is.
On the other hand, search engines that have been around longer, have had more time to extend their databases as well as establish a loyal audience and generate ongoing traffic. In time, and large amounts of URL submissions, search engines have started charging a fair fee to be listed in their databases, often providing better positioning to paying web sites.