Before you begin, have a vision and clearly define the primary purpose of the site you want to create.

For example:

• Do you want the site to primarily generate profit?
• Do you want the site just for a web presence and promotion purposes?
• Do you want to expand your services online?
• Do you want to deliver information to the end-user?
• Do you want to provide customer support?

To ensure that your site benefits your business and its users, clearly define your site goals before you begin.
This first step in establishing an online presence is defining two sets of goals:

Near-Future Goals

Outline what you want to accomplish with your web site.

Long-Term Goals

Establish your long-term goals, so you can prep your site to be scalable as your business grows.
Once you have a clear vision of what you want to accomplish with the site, you need to create a plan

When entering a web site, most people pay a lot of attention to two major factors: the design and the content. A web site’s success relies on a good design. The design needs to grab your customers’ attention, while allowing them to enjoy exploring your site, find the information that they want and make contact with you either through contact forms, email or by returning to your site when they are ready to purchase your product or utilize your services.

Carefully choose the style, colors, type, and feelof your website

If you are seriously planning on creating a web site for your business, you need to consider purchasing a Domain Name, unless you have already done so. However, before you begin this process, you need to determine if your business name will depend on the Domain Name you find and choose. In other words, will your business practices be conducted primarily online?

Once you have determined how your site will affect your business practices, you can get started researching available Domain Names.

Should it be a .com?

Should it be a .net? Should it be a .org? What do they stand for anyway? Before you make this decision, you should know what these extensions stand for.

The extension “.com” means Commercial and is primarily used for profit oriented businesses.

The extension “.net” means Networks and has been primarily used by organizations involved in Internet infrastructure activities.

Although there are no restrictions for purchasing Domain Names with any sort of extension, you want to consider the one that best fits your business practice. The .com, .net and .org are the most three types of extensions used, however, you should be aware that there are lots of other extensions that can be used.